JAP Group enters into a Regional Retail Distribution Agreement for Deutz-Fahr in East Africa.

Moshi, Kilimanjaro, Friday 4th July 2025 – JAP Group is pleased to announce the signing of a Distribution Agreement with SDF, having been officially appointed as the exclusive importer of DeutzFahr tractors in Tanzania, Kenya, and Uganda. The agreement was signed today in Moshi, marking an important step in strengthening JAP Group footprint and Deutz-Fahr’s presence in East Africa.

JAP Group will distribute the Deutz-Fahr brand through its local legal entities: Mobikey Tanzania, Mobikey Kenya, and Mobikey Uganda. With this partnership, Mobikey´s and Deutz-Fahr reinforce their commitment to support agricultural development in the region through reliable products and professional support.

The new Deutz-Fahr product range, spanning from 25hp to 336hp, is now available to farmers, customers, and prospective dealers. This comprehensive lineup responds to the diverse needs of East African agriculture, offering tailored power solutions that match varying crop value chains, soil conditions, and stages of mechanization across Tanzania, Kenya, and Uganda.

This agreement also underscores SDF global commitment to orchard value chains, particularly in East Africa, where the mechanization of orchard crops has seen significant growth over the past decade.

André Dias, Mobikey/JAP Africa Board Member, proudly stated: “We are delighted to partner with SDF to offer strong farm solutions in the markets where we operate. Our mindset throughout the delivery of Agri-machinery has been to provide quality products to our customers by positively focusing on partnerships that ensure product performance to meet the client’s needs backed by aftersales support. Our network is continually expanding as to reach our clients wherever they have their farms and businesses located.”

“We are pleased to have reached this agreement, which marks a significant milestone in strengthening our presence in key growth markets such as East Africa”, commented Mr. Alessandro Maritano, SDF Chief Commercial Officer. “This is confirmed by the value of our in-house expertise and local market know-how to achieve global diversification challenges and executing distribution strategies differently to our legacy competitors”.

Both Jap Group and SDF have set targets for themselves:
• Increase the uptake of mechanization and productivity for farming customers;
• To be closer to customers by strengthening the local presence in each of the three countries;
• Maximize service levels by tailoring support to each market’s specific needs;
• A long-term commitment to Agriculture in the three countries through the investments which Jap Group and SDF will make in the next 5 years.

As commented by SDF’s CEO, Mr. Lodovico Bussolati in Moshi, Kilimanjaro, “This marks a significant milestone in SDF Group’s growth journey in Africa, reflecting our commitment to building strong partnerships and our position as one of the few OEMs that is truly invested in the future development of East African countries.”